Colure True Color Care

TRUE COLOR CARE FOR ALL HAIR TYPES

Colorists now have a 'smart new take' on color-treated hair when it comes to care, wear, style that shines and color guaranteed not to fade between visits.

COLURE True Color Care isn't simply a pure and natural product system - it's a whole new culture and category for the discerning colorist tired of technologies that don't 'hold true' to lasting color-wear and shine. Today, the colorists' choice is clear for smart, luxury hair color care.

The COLURE collection of hair color care and styling products is free of parabens, sulfates, alcohol, petrolatum and sodium chloride with no hydro-carbons, perfumes, dyes or irritants. COLURE's 'Color Longevity Formulation' uses advanced molecular nanotechnology to leave the integrity of the intended color fresh and fashion-rich with absolutely no fading.

OUR PROMISE

COLURE True Color Care uses only client and salon professional safe, pure, natural, non-allergenic and environmentally safe ingredients in all our products. We never test on animals or use any animal-derived ingredients in our products. All our packaging is 100% recyclable.



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